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Water scarcity: how to contribute to the fight against this global threat

A água ocupa aproximadamente 70% da superfície da Terra, desse percentual, 97% é salgada e, consequentemente, imprópria para o consumo. Menos de 3% da água disponível é doce, 2,5% está retida em geleiras. Os 0.5% restantes, disponíveis para consumo estão em aquíferos subterrâneos, muitos inacessíveis até o momento. Apenas 0,04% da água potável do planeta se encontra em rios, córregos e na superfície de forma acessível à população. O consumo de água aumenta pelo menos 1% anualmente em todo o planeta e caso essa projeção se mantenha, até o ano de 2050 nosso consumo anual de água potável será até 30% maior do que é hoje.


The agricultural sector is the largest consumer of water in the world, about 70% of the water we consume is destined for agriculture. The industry consumes approximately 20% and the remainder is consumed in homes around the world. This does not mean that the water consumed at your home does not impact the environment. It does make a difference! Just to get a sense, brushing your teeth for 5 minutes can use 12 to 80 liters of water. And this is just one of the domestic activities you do using drinking water.


Clean the house, wash the dishes, wash clothes or wash your car, are examples of activities that we do in our daily lives without realizing how much we are wasting.


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Learn how to do your part to mitigate waste

Check for leaks: A dripping tap water can consume up to 40 liters of water in a single day.


Take Shorter Showers: A 15 minute bath consumes 243 liters of water; reduce the time to five minutes, can generate savings of up to 162 liters per bath.


Turn off the tap: Both for activities such as brushing your teeth as dishwashing, you must turn off the tap. When washing the dishes, clean the food scraps from dishes and utensils and then open the faucet to water them. Turn off the tap to lather all the dishes and then turn on the tap to rinse. This way you reduce the consumption of approximately 117 liters to about 20 liters of water. A reduction of almost 80%!


Replace the hose by the bucket: Wash your car for half an hour using the hose can consume up to 560 liters. Using a bucket instead of the hose consumption can be up to 40 liters producing a saving of 520 liters of water, approx.


Recycle water: For everyday activities like washing the sidewalk, for example, attempt to reuse the water from another process, such as water tank or the washing machine. Wash the driveway of his house with an open hose for 15 minutes can spend up to 279 liters of water.


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More clothes by washing: A washing machine with a capacity of 5 kilograms spends approximately 135 liters of water each wash. Wait accumulate enough clothing to use the maximum capacity of the washer.



There are products that can dramatically reduce the need for washing your clothes with antibacterial property keeping your clothes clean longer.


The Fresher is one of these products. The additive was developed by TNS especially for odor control in textiles in general. Its silane-based technology combats bacteria that cause bad odors, promoting well-being and saving water, due to a reduction in the need for washing by up to 50%.


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Another great advantage of Fresher is that it can be applied both in industrial processes and also in domestic washing, just include the product in the washing cycle as it is done with bleaches and softeners. Silane acts to fix the technology in the textile, which fights the bacteria that cause bad odor. The result of this process is a reduction in the amount of bacteria and consequently a reduction in bad odors.


Everyone's responsibility

Although Brazil is a privileged country, with the largest volume of fresh water in the world, even here the effects of scarcity are already noticeable. Approximately 75% of the country's water is located in the rivers that form the Amazon Basin, a region inhabited by less than 5% of the population.


Water availability is lower where the majority of the population is located, large centers such as São Paulo, for example, are more susceptible to lack of resources. So if you live in urban areas and have not yet missed this very precious asset, keep in mind that around everyone, including Brazil, there are regions without access to water.


Do your part, promote small changes in your daily actions, they will make a big difference for the planet. Every drop counts.


Sources: G1, HIM-HER-IT, Saveh